Sarah Jessica Parker's shoe line is not even one year old, and the designer is already nabbing coveted awards. Her shoe collection, SJP, received the Footwear News Achievement Awards Launch of the Year. Not too shabby.
Parker spoke with Fashionista about the biggest challenge of launching and making a shoe line work:
"I think just figuring out how to do what we want and help the customer learn what it is that we're trying to do and show her how to integrate our ideas into her wardrobe. Just really repeating that, staying on message," she explained. "If I could, I would go to every woman's home across this country and spend 40 minutes to an hour with her, talking about our ideas and sharing the narrative. [I would], but I can't do that."
The line launched last January and is available at Neiman Marcus and Zappos Couture. Parker has added handbags to the line and plans on launching a bridal collection as well.