Sarah Jessica Parker's new shoe line SJP just continues to grow and go global. She is taking her shoes to Dubai!
Parker is preparing to launch her SJP Collection in Dubai, marking the line’s debut in the international market. The collection is now available.
“I am thrilled to be launching the SJP Collection in our first international market, and particularly excited to be working with Harvey Nichols Dubai and Bloomingdale’s Dubai. This is an enormous opportunity for us to reach a whole new customer, and we’ve had a lot of fun curating a collection we feel, and hope, properly reflects and suits the Middle Eastern woman’s lifestyle. I’m so looking forward to spending time with those who have been watching and supporting our collection from afar,” says Parker.
Parker spoke with Fashionista about the biggest challenge of launching and making a shoe line work:
"I think just figuring out how to do what we want and help the customer learn what it is that we're trying to do and show her how to integrate our ideas into her wardrobe. Just really repeating that, staying on message," she explained. "If I could, I would go to every woman's home across this country and spend 40 minutes to an hour with her, talking about our ideas and sharing the narrative. [I would], but I can't do that."