Pamella Rowland Launches A Bridal Line!

Good news. Iconic designer Pamella Rowland has launched a bridal line. “We’ve been doing gowns for a while and we did have a lot of people say to us, ‘Why aren’t you doing wedding gowns?'” Roland said at the presentation for her inaugural bridal collection. “Then my daughter got engaged and we just started looking for gowns and I was like, ‘Let’s do this.'”

When asked who the Pamella Roland bride is, the designer told InStyle: “She’s sophisticated, she’s a busy woman. She doesn’t have time for anything too fussy,” she says. But above all, she’s confident. “She knows what she wants, because each one [of the dresses] is so individual that if you pick a certain dress here, you know what you want. Because they aren’t typical dresses.”

The 11 piece collection has everything from short dresses to long Princess gowns in Italian silk and French lace. It even has a mid-thigh length dress disguised as a floor-length one with the help of a detachable lace overlay skirt. And don't think these are all white dresses. “Women want a different color today,” Roland says. There is a stunner in an icy blue. Except for one, every gown includes crystal beading.